Young Lady Chatterley (1977) from Johnny Web (Uncle Scoopy; Greg Wroblewski) |
In its last great theatrical period, softcore was trying to establish a new audience and new forms of distribution. By 1977, drive-ins were nearly dead, softcores could not compete side-by-side with hardcores on the raincoat circuit, there was not yet any substantial home video market, and cable TV was in an inchoate stage. Where, then, could softcore producers show their product? Their response to this crisis was to position it as a product to be viewed in respectable suburban theaters by couples, as the prelude to a night of erotic adventure between respectable people. |
Young Lady Chatterley was one of those late theatrical softcores, marketed toward couples. Given that marketing strategy, and that era, you would note many differences from today's softcores, for example: |
|
1. The breasts are 100% real. 2. The people have some acting ability, across-the-board. 3. The production values are lush. This one features a English country estate, a classic Bentley, period costumes, and lovely photography of the countryside and grounds. 4. The lead actress (Harlee McBride) doesn't seem sleazy at all. She is like your next door neighbor that you played with when you were kids, then had a crush on in high school. She reminds me of Bess Armstrong or Courtney Cox - cheerful, chirpy, a good sport, small-breasted. 5. Because women were part of the target audience, there is considerable male nudity. |
|||||
|
In those days, these films were rated
"x" , not "r", although there was no penetration
or even an erection in sight. "X" implied a softcore, and
"XXX" implied hardcore. Strangely, there never was a
"double x"
By the way, the lead actress was Harlee McBride, who was 23 when she made this film, and she's the type of woman that would have been called "a swell kid" in 1940's films. Her last film was 16 years ago (the sequel to Young Lady Chatterley), after which she married Richard Belzer and moved to their villa in France to raise her family. |
||||
|
Return to the Movie House home page